“You can’t put a limit on anything. The more you dream, the farther you get.”
— Enzo Ferrari
Let’s get this out of the way early.
HubSpot is not overrated.
HubSpot is not “too expensive.”
HubSpot is not complicated for no reason.
HubSpot is misunderstood.
And like most misunderstood high-performance things in life, people blame the machine when they don’t know how to use it.
Ferrari didn’t build cars for traffic jams.
HubSpot didn’t build a CRM for chaos.
Yet here we are.
It’s What People Expect From It
Every month, we speak to founders, CMOs, revenue heads, and sales leaders who say some version of this:
“We bought HubSpot because everyone said it’s the best CRM… but somehow, we’re still chasing leads in spreadsheets.”
That sentence alone tells us everything.
Buying HubSpot and using HubSpot are two very different things.
Just like:
Buying a Ferrari
Owning a driving licence
Knowing how to race
Three separate skills. One outcome if done right. A disaster if done wrong.
Ferrari is not a “car company”.
Ferrari is a performance engineering company that happens to make cars.
HubSpot is not a “CRM tool”.
HubSpot is a revenue operating system that happens to manage contacts.
Ferrari assumes:
You care about performance
You understand trade-offs
You will maintain discipline
HubSpot assumes the same.
If you want:
No structure
No process
No accountability
You don’t need HubSpot.
You need Google Sheets and optimism.
Let’s be brutally honest.
In 9 out of 10 cases, when someone says HubSpot didn’t work, what they actually mean is:
Deals were created randomly.
Lifecycle stages were ignored.
Sales and marketing didn’t agree on what “qualified” even meant.
That’s not HubSpot failing.
That’s leadership avoiding hard decisions.
“Management is doing things right; leadership is doing the right things.”
— Peter Drucker
HubSpot demands leadership clarity. Most teams skip that part.
People treat automation like fairy dust.
“Let’s just automate follow-ups.”
“Let’s auto-assign leads.”
“Let’s trigger emails.”
Without asking:
Why this lead?
Why now?
Why this message?
Automation without intent doesn’t save time.
It multiplies mistakes at scale.
A Ferrari at full speed… in the wrong direction.
Bad data is quiet at first.
Then it destroys everything.
Duplicates.
Missing owners.
Broken attribution.
Fake pipeline numbers.
And suddenly leadership says:
“CRM reports are not reliable.”
No.
Your inputs weren’t reliable.
HubSpot just told you the truth faster.
It’s Think, Design, Then Scale
This is where most agencies won’t tell you the uncomfortable part.
HubSpot is not plug and play.
If someone promised you:
“We’ll set it up in 7 days”
“Just import data and go live”
“You don’t need RevOps”
They sold you convenience, not outcomes.
Real HubSpot success starts before the first workflow is built.
At HuboExperts, we don’t start with features.
We start with questions.
Uncomfortable ones.
Not what your pitch deck says.
Not what your sales team believes.
What actually happens.
Lead → What?
Then → What?
Then → Who owns it?
Then → When does money move?
Until this is clear, HubSpot stays confused. Just like your team.
Not actions.
Decisions.
Who gets priority?
Which deals need attention today?
Which leads are noise?
Automation should support humans, not replace thinking.
In strong HubSpot systems:
Deal stages are enforced
Lifecycle stages are respected
Ownership is mandatory
Freedom inside structure beats freedom without direction.
Most people think HubSpot is:
Marketing tool
Sales CRM
Support system
That’s surface level.
HubSpot’s real strength is Revenue Operations.
One system.
One data model.
One source of truth.
Marketing stops guessing.
Sales stops chasing the wrong leads.
Leadership stops asking, “Which number is correct?”
That’s when HubSpot becomes dangerous (in a good way).
Let’s address the elephant in the boardroom.
“Yes, HubSpot is expensive.”
So is:
Hiring the wrong sales team
Running ads without attribution
Losing deals due to poor follow-up
Making decisions on gut feeling
HubSpot doesn’t cost money.
Indecision does.
The wrong setup costs far more than the right licence.
Founders don’t like noise.
They like clarity.
Once HubSpot is set up correctly:
Pipeline numbers stop being inflated
Forecasts start making sense
Revenue conversations become factual
That’s when founders stop micromanaging.
And that alone is worth the investment.
Let’s be honest.
If you’ve read this far:
You care about systems
You care about clarity
You care about long-term scale
You’re not looking for “CRM setup”.
You’re looking for revenue confidence.
That’s a different game.
Yes.
But only if:
You know where you’re going
You respect the machine
You’re willing to drive it properly
Otherwise, it’s just a very expensive car stuck in traffic.
We’re a HubSpot Gold Partner, yes.
But more importantly, we’ve:
Cleaned broken CRMs
Fixed failed implementations
Rebuilt revenue systems from scratch
We don’t sell excitement.
We design clarity.
If you want:
Fewer tools
Better decisions
Predictable growth
Then HubSpot can absolutely deliver.
If this blog felt uncomfortably accurate, that’s intentional.
Book a strategy meeting with us
Get your HubSpot audit done properly
Stop guessing and start operating revenue
Get in touch with HuboExperts.
We don’t promise miracles.
We build systems that actually work.
“The best way to predict the future is to create it.”
— Peter Drucker
HubSpot won’t create your future for you.
But used correctly, it will show you exactly how to build it.